it soort boodschappen zijn vaak bedoeld om je te overtuigen van iets. Framing is dus het vormgeven van percepties met als doel bepaald gedrag te sturen. We worden overweldigd met boodschappen die geframed zijn en voelen ons soms niet eens meer aangesproken door de veelheid van het blootstellen aan reclameachtige boodschappen. Dit gegeven zou kunnen maken dat je wat negatief aankijkt tegen het onderwerp ‘framing’ en het woord dus een negatieve connotatie (betekenis) heeft voor je. Wel kan het handig zijn om te weten wat het is en hoe je er eventueel zelf gebruik van kunt maken om je communicatieve doelen te bereiken en dus effectiever te kunnen communiceren, of dit nu in het Nederlands of Engels is, maakt dan niet zoveel uit. Lees verder.
rhetoric
10 posts
Three types of style exist roughly speaking, which are high, medium and low style. Continue reading.
Have you ever wondered why certain speakers include so many rhetorical figures, while others only seem to use a few of them? Wondered about the communicative effect such choices have on audiences? Ever heard of register and other topics in vocabulary acquisition, like the connotation of words? In this part […]
Select rhetorical figures that will help diminish or enlarge your arguments in a way that suits its purpose best. Continue reading.
Want to be able to make a case that aligns with your agenda more effectively? Want to be seen as a strong communicator or someone who is reliable and assertive? Well, you may want to work on your persuasion tactics. In my previous blog post, I already explained that appealing to the three classical modes of persuasion, which were introduced by Aristotle, would be a good idea. Remember that they are part of the five parts of rhetoric? In this one, I explain which ingredients to use to set the stage well.
Interested in persuading others of your stance? Want to be able to communicate more effectively and with more impact at work? Want to get the job done to the best of your ability? If you do, you should not just focus on the content of your job, but also on being persuasive while communicating with others. In this blog series, I will explain the five parts of rhetoric, and this first part is about 'invention'.
Ever read an advertisement and have been surprised by how language was used it the ad? Or perhaps you were not really aware of what the advertiser did exactly. But did you understand the message instantly anyway? Perhaps even wondered why certain stylistic choices were made in such ads? There’s a reason why advertisers, for example, make such decisions regarding language use.
In the professional domain just doing your job by focusing on content and being a friendly co-worker usually is not enough. At some point, you must at least attempt to convince others to accept your plan or proposed course of action to avoid becoming redundant, and you will have to make sure that you’ll remain relevant to the company you work for or to your clients for survival. Getting the desired promotion, expanding your clientele, or just getting the job done requires persuasion. This is a practical skill that is about using language more effectively and thus to your advantage.
What is perhaps less known is that argumentation can be analyzed using tools developed in more recent scientific work. One of the tools to analyze argumentation has been created by Jean Wagemans (2019) and this is the 'periodic table of arguments', or the building blocks of persuasive discourse. Continue reading
