Want to be able to make a case that aligns with your agenda more effectively? Want to be seen as a strong communicator or someone who is reliable and assertive? Well, you may want to work on your persuasion tactics. In my previous blog post, I already explained that appealing to the three classical modes of persuasion, which were introduced by Aristotle, would be a good idea. Remember that they are part of the five parts of rhetoric? In this one, I explain which ingredients to use to set the stage well.
influence
2 posts
Ever read an advertisement and have been surprised by how language was used it the ad? Or perhaps you were not really aware of what the advertiser did exactly. But did you understand the message instantly anyway? Perhaps even wondered why certain stylistic choices were made in such ads? There’s a reason why advertisers, for example, make such decisions regarding language use.
